Digital Activation

Helping you realise the value in your brand’s digital channels. I design marketing assets and develop content for social media to promote campaigns, create engaging user experiences for apps, and bring out the best of your brand’s visual identity.


Social Content

Creating content for social media to promote campaigns or special events, with the aim of engaging users and encouraging them to take action. I’ll help you create engaging, personalized messaging for social media, apps and websites.

Instagram social feed for Le Petit Saigon
Instagram social feed for GO Delivers
Collage of three dishes and a phone displaying Instagram. The dishes include a plate with assorted Asian appetizers, a bowl of couscous salad with greens, and a bowl of creamy soup with chicken and vegetables. The Instagram screen shows a generic interface with blurred content.
Instagram advertisement showing a man riding a scooter to deliver food, with the text "All day, every day" and a large logo on the scooter that says "GO." The background is blurred indicating motion.

Motorino Pizzeria

Worked with a Naples-inspired pizzeria in Hong Kong, to define their brand personality and tone by creating a cohesive brand identity that reflects their unique style and flavor. Working with talented photographers, we developed compelling visual story ensuring their identity aligns with their unique offerings and connect with their customers.

Worked with Motorino, a Brooklyn-born, Naples-inspired pizzeria in Hong Kong, to define their brand personality and tone. To achieve this goal, I worked closely with the business owners to understand their vision, values, and goals, and then used this information to develop a cohesive brand identity that reflects their unique style and personality.

One important aspect of this process was creating an image library that showcases the restaurant's offerings with beautiful visuals that communicate their brand identity. I collaborated with photographers to capture high-quality images of the restaurant's food, ambiance, and décor, all with the goal of creating a visual narrative that captures the essence of Motorino's brand.

Overall, our work helped Motorino to establish a clear brand personality and tone, which helped to differentiate them from other fast-casual pizza restaurants in Hong Kong's competitive dining scene. By crafting a compelling visual story and ensuring that every aspect of the restaurant's brand identity aligns with their unique vision and values, I helped Motorino to connect with new customers, build a loyal following, and grow their business over time.

A man in a white t-shirt and apron is pouring olive oil onto a pizza topped with tomatoes and cheese in a pizzeria kitchen.

Buenos Aires Rock Club

Helped Buenos Aires Polo Club promote their weekly Rock Club event by creating engaging content that highlighted the event's specialty ‘Rocktails’, talented bartenders, and featured bands. The content strategy captured the energy and excitement of the event, attracting new customers and building a loyal following of music lovers and cocktail enthusiasts – establishing a reputation as a must-visit destination for those seeking great food, cocktails, and live music.

Helped Buenos Aires Polo Club to promote their weekly Rock Club event by creating compelling content around their cocktails, bartenders, and featured bands. Working closely with the bar team, I developed a content strategy that focused on highlighting the unique elements of the event, such as the specialty ‘Rocktails’ and the talented bartenders who craft them.

In addition, I worked to promote the featured bands, creating social media posts and other content that highlights their music and encourages guests to come out and enjoy the live performances. By crafting engaging content that captures the energy and excitement of the Rock Club event, I helped to attract new customers and build a loyal following of music lovers and cocktail enthusiasts.

Overall, my work played a key role in driving interest and attendance to the Rock Club event, helping Buenos Aires Polo Club to stand out in Hong Kong's competitive restaurant scene and establish a reputation as a must-visit destination for those who appreciate great food, cocktails, and live music.

Black and white photo of two people holding cocktails with straws, and text overlay reading 'See You Tonight', along with event details for a rock club in Buenos Aires on May 23, 2019 at 10 pm, including the hashtag #BUENOSAIREROCKCLUB.
Person holding a smartphone browsing a collection of images of cakes and desserts.
Person holding a glass mug of red herbal tea with a tea bag tag hanging on the side.

What makes a brand?

Unique, memorable, and timeless. I specialize in designing creative content – while keeping the personality and story of your brand. Additionally, I can enhance marketability through thoughtful design updates. Every brand is different but the creative process is the same!

Prioritize what you want your customers to feel when they see your brand and let's get started on something that will set you apart from the competition.

Person carrying a beige tote bag with red illustrations of various cakes and the text "Buddies Cake Shop".
MacBook Pro displaying a Disney themed image featuring Mickey Mouse and Minnie Mouse in front of a festive, illuminated backdrop with a clock tower, Eiffel Tower, and sparkles.

Get answers to common questions about pricing, branding scope of work,
and the brand identity timeline in the FAQ section.