Integrated Campaign

Rewarding regular ‘little wins’ with Hot Wheels can make the child accomplish some pretty unbelievable things.

THE BRIEF

Challenge Accepted Global Campaign 2018

Rewards and incentives are the key to motivating children. Hot Wheels are a great way to incentivize good behavior and personal accomplishments.

The Hot Wheels Rewind series is designed to show kids how they can imagine what they want to become by racing with friends, exploring new building techniques with the tracks, or even being an astronaut.

Young woman with glasses and a white lab coat working with electrical wires and circuit components at a desk, with books stacked nearby and a chalkboard with equations in the background.
Hot Wheels logo with the text 'Challenge Accepted' over a space background with Earth and stars.

THE IDEA

Rewarding your child for their accomplishments isn't just about giving them a toy or money. It's about showing them that their hard work pays off and encouraging them to keep working hard. It shows your child what they are capable of by rewarding regular 'little wins' with Hot Wheels cars.

In this series, we go back several steps to see how today's little ones get excited about playing with Hot Wheels. This is achieved by creating videos showing what kids can accomplish by taking a look at the various 'rewinds' of their life and reflecting on how they progressed along their journey.

A young woman with braided hair, wearing a denim jacket, is kneeling on the floor and looking closely at a tablet or phone. She appears to be concentrating on the device. There are books and a bicycle in the background.
A young boy playing with a toy marble run made of cardboard tubes and a blue plastic loop on the floor of a living room.
Three children, two boys and one girl, are smiling and looking down, engaging with something on the ground. They are indoors with soft light and greenery visible in the background.

THE BENEFITS

This is the perfect incentive to help kids stay on track, or reward them for anything they've done right, like tidying up their room or meeting a goal. Parents can celebrate their kids’ every milestone. Hot Wheels is a great way to incentivize good behavior and individual accomplishments – rewarding kids with a Hot Wheels car that inspires creative storytelling and revs kids' imaginations.

Two young boys sit at a round white table, smiling and working together with school supplies inside a bright room near a window with curtains.
Young girl wearing a blue shirt and a medal standing at a science fair with a model rocket behind her, smiling as she receives applause from other children.