Brand Refresh

Pasta La Vista:
A Playful Brand Refresh

A fresh new look for one of my favorite pasta trucks,
bringing more personality, playfulness, and saucy energy to the brand.

Pasta La Vista came to me looking to update their food truck wrap. Since I’ve been a fan since their very first booth, I wanted the refresh to capture what makes them so lovable: great pasta, seriously good rigatoni sauce, and fun, friendly service.

Inspo and Design

What started as a truck wrap update grew into a full brand refresh. I refined the logo with bubbly forms and playful retro shapes, expanded their pastel palette with bolder contrast, and created a graphic system that could carry across the truck, packaging, menus, and merch.

The refreshed identity gives Pasta La Vista a more cohesive visual world that feels as fun and approachable as the people behind the truck. The new system brings more flexibility and personality to every touchpoint, while keeping the brand instantly recognizable.

I love collaborating with passionate people who bring their ideas to life. Whether you have a small spark or a big vision, let’s create something amazing together—reach out anytime!

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    SEE CASE STUDY