Integrated Campaign

Teacha has the opportunity to get tea drinkers to know more about the tea they are drinking, by adding an interesting twist to the current tea brewing process.

THE CHALLENGE

TeaCha’s bags are brimming with health benefits. To get all the goodness into the cup, they just need time to steep in the water. But people don’t pay attention to TeaCha’s researched brewing times – they just drink it straight away.

A detailed informational card about Moroccan Ruby Mint tea, including sections on what it is, why it is loved, its types, preparation, caffeine and antioxidant index, drink options, and a map of Morocco.
A hand-drawn sketch about teaching and tea, including elements like a teapot, cups, books, and notes on water, brewing, and storytelling.
Sketch of tea-related designs and packaging concepts, including tea names, illustrations of tea leaves, tea bags, dried fruits, and decorative setups.

THE SOLUTION

We replaced the normal tea tag with a piece of DIY origami. Each piece of origami was designed to take the perfect amount of steeping time to complete. The finished pieces were even benefit-inspired.

We engaged drinkers while they hot water soaked up the goodness.

Two glass mugs filled with tea, one on a wooden tray with a colorful tea bag, and another on a wooden plate, with a person in the background holding a smartphone.
Person folding a paper origami boat, with a cup of dark red tea and a potted succulent plant nearby on a beige table.

AWARDS

2017 ONE SHOW GREATER CHINA
Bronze | Design: Packaging Design

2017 KAM FAN AWARDS HONG KONG
Silver | Design & Crafts: Consumer Product Design
Bronze | Promo & Activation: Use of Product and Package Design