Digital Activation

Launching Go Delivers, Black Sheep Restaurants' Online Delivery Platform.

Go Delivers is an online delivery platform under Black Sheep Restaurants, allowing customers to order from their favorite restaurants with ease. The primary focus was to create a memorable launch experience that showcased the platform's unique features and benefits including: digital activation, print collateral, and app design, ensuring a seamless and enjoyable experience for the users.

Food Photography for GO Delivers: Collage of food delivery scenes: a delivery person riding a scooter, a wrap sandwich, a delivery motorcycle from the back, a sandwich on a plate, a motorcyclist with a delivery box, and a pizza.

DIGITAL ACTIVATION ON SOCIAL MEDIA

One of the primary tasks was to create a buzz around the launch of GO Delivers on social media. To achieve this, I worked with our photographer to create and art direct photography of the riders that showcased their hard work and dedication. One of the campaign's main highlights was the focus on the delivery riders, making them the hero of the brand. Unlike the competition, GO Delivers takes pride in the riders, ensuring they can deliver food promptly and with a smile. The digital activation campaign was a success, generating buzz and excitement around the launch of GO Delivers.

Food Photography for Le Petit Saigon: Four bánh mì sandwiches with vegetables and meats, served on a rectangular tray against a yellow background.

A smiling woman in a floral shirt receiving a delivery bag from a smiling man wearing a turban and a striped shirt outside a storefront.

A pizza delivery scooter parked in front of a pink storefront with a sign that reads 'Hotel Colombo'. A delivery box on the scooter reads 'GO Black Sheep Delivers'. A man wearing a helmet and casual clothes stands beside the scooter against an urban street background.

Fast food tacos wrapped in colorful paper, placed in a green container, with a black sign that reads 'GO Black Sheep Restaurant Delivery' in the background.

DIGITAL

As part of the launch, I designed the layout of GO Loyalty, GO Delivers' loyalty program. The design had to be intuitive and user-friendly, ensuring a seamless experience for the users – working closely with the App Development team to ensure that the design was in line with the app's overall look and feel.