Digital Activation

Launching Go Delivers, Black Sheep Restaurants' Online Delivery Platform.

Go Delivers is an online delivery platform under Black Sheep Restaurants, allowing customers to order from their favorite restaurants with ease. The primary focus was to create a memorable launch experience that showcased the platform's unique features and benefits including: digital activation, print collateral, and app design, ensuring a seamless and enjoyable experience for the users.

DIGITAL ACTIVATION ON SOCIAL MEDIA

One of the primary tasks was to create a buzz around the launch of GO Delivers on social media. To achieve this, I worked with our photographer to create and art direct photography of the riders that showcased their hard work and dedication. One of the campaign's main highlights was the focus on the delivery riders, making them the hero of the brand. Unlike the competition, GO Delivers takes pride in the riders, ensuring they can deliver food promptly and with a smile. The digital activation campaign was a success, generating buzz and excitement around the launch of GO Delivers.

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DIGITAL

As part of the launch, I designed the layout of GO Loyalty, GO Delivers' loyalty program. The design had to be intuitive and user-friendly, ensuring a seamless experience for the users – working closely with the App Development team to ensure that the design was in line with the app's overall look and feel.