Branding & Art Direction

Butter Cake Shop is an online bakery dedicated to the sweet indulgences that no celebration is complete without. It is bright, young and fresh, just like the cakes baked everyday by Chef Karys and her team.

BRANDING

A slice of the past for today. Inspired by the retro diners of the 50’s and 60’s, Butter Cake Shop is bringing back all the nostalgia with a modern twist. Bold, distinctive and edgy, this brand is sure to appeal to millennials who crave Americana. I wanted to capture everything you loved about sitting in an American diner with a modern twist.

Butter Cake Shop Logo
A person pointing at a cake menu board listing various cakes and their prices.

ART DIRECTION

The classic cake shop on the corner of your favorite neighborhood street, where a friendly baker serves up all your favorite cakes and pie, old-school style — complete with an upbeat jukebox playing all your retro favorites.  Featuring all the best parts of classic diners, including vintage graphics and edgy old-school waiters makes this nostalgic brand a totally unique experience for guests. At this pop-up diner, the customer experience is at the forefront of everything.

Four women dressed as old-fashioned bakers with white uniforms, black accents, and masks working at a cake shop display with a red sign that reads 'Buster Cake Shop.'
Shelf display of cake shop items with butter packaging on top and cupcakes below, illuminated by red and warm lighting.
Person holding a red cup with a striped straw, wearing a white apron with red embroidery that says 'Butter', with a black and white shirt underneath.
Red and white sign reading 'PICK UP HERE' hanging in a fast food or restaurant setting, with a staff member in uniform working in the background.
ButterCakeShop-Apron.png
ButterCakeShop-TShirt.png
ButterCakeShop-Tote.png

DIGITAL

Social media and marketing are at the forefront of product promotion, so it’s important to create exciting content for the cakes. We designed an instagramable pop up and came up with signature packaging that stands out on social media feeds, to get people engaged.

Collage of desserts and a woman at a cake shop with red branding, people shopping, and a person holding a shopping bag in a mall.
Image gallery of cakes and pies from Butter Cake Shop