Integrated Campaign

A Disney Christmas is all about being together to celebrate joy. We created a series of visuals and short videos this festive season to welcome friends and family to join in on the jolly caroling and dancing at Hong Kong Disneyland!

Mickey Mouse and Minnie Mouse with the magical Christmas snowflake
Mickey Mouse and Minnie Mouse on stage with Duffy & Friends: including ShellieMay, Gelatoni, StellaLou and CookieAnn.

CREATIVE DIRECTION

We created a series of visuals and short videos this festive season to welcome friends and family to join in on the jolly caroling and dancing at Hong Kong Disneyland! Glowing lights, enchanting snowfall and festive atmosphere make an extraordinary holiday.

The snowflake in the shape of Mickey’s head, guides you on a magical adventure through the park. It lights up the wonderful Christmas tree and makes hearts glow.

Promotional poster for Disney's "Let It Glow" Christmas event featuring a decorated Christmas tree and snowflake graphics.
Disney Characters take the stage — Mickey, Minnie, Donald, Daisy, Goofy, Pluto, Chip ‘n’ Dale, Duffy, ShellieMay, StellaLou and their new friend… Cookie! The Duffy Family will officially welcome Cookie to the party
Mickey Mouse and Minnie Mouse dressed in festive holiday costumes, dancing in front of a decorated Christmas tree with a glowing star, in a wintery town at night for Disney's Christmas celebration with the text "Let it Glow."